Social Investment

We are committed to building a better South Africa. And that is why we’re passionate about creating partnerships that will empower our communities and make a lasting difference. 

As a member of the FirstRand Foundation, we have the capacity to build meaningful partnerships, share and retain knowledge, and invest meaningfully to building financial inclusion. 

DirectAxis has a special interest in developing youth into active, empowered citizens.

If you have an idea, please send your proposal directly to 


Our Initiatives

  • DirectAxis

  • 24%


    of customers use loans for consolidation

  • 24%


    of customers use loans for renovations

  • 12%


    of customers use loans for education